Select Service Hotel Case Study

Radisson on John Deere Commons – Moline, Illinois

Transforming account dependency and performance complacency with new ownership, innovative management, and a strategic plan to increase RevPAR and profitability in a severe economic climate.

Richfield started managing the Radisson on John Deere Commons (JDC) in August 2008 and at about the same time, the Moline hotel’s largest client providing, John Deere, initiated a global travel freeze practically eliminating all corporate group and transient business which subsequently dissolved the select service hotel’s primary revenue stream. As new hotel management, Richfield identified significant opportunities to remediate the lost revenues by implementing operational efficiencies, applying revenue and yield management expertise, and creating sales and marketing strategies to expand the hotel’s account base into new markets.

Despite the declining economy in 2009, Richfield’s cost-effective and highly targeted revenue management solutions combined with property-level sales and marketing business development strategies enhanced the Moline Illinois hotel’s overall revenue and increased RevPAR in 2009 vs. 2008. The hotel has demonstrated a consistent increase in total revenue since January 2010 vs. the same time period in 2009.

To learn how Richfield can identify and manage new revenue opportunities while propelling your select service hotel into targeted market segments, contact 303.220.2000 or email info@richfield.com