Full Service Hotel Case Study

Sheraton Hotel Chapel Hill - Chapel Hill, North Carolina

When the Sheraton Hotel Chapel Hill in North Carolina was acquired by Richfield Hospitality in 2011, the hotel had no true identity. With a series of name and ownership changes since its building in completion in 1980, the hotel was relatively unknown. Following a multi-million dollar renovation, Richfield employed leadership and a strong focus on sales to positively impact both top and bottom line results.

Guest satisfaction improvement efforts, new revenue management strategies, the targeting of particularly strong market segments, and utilizing franchise resources and brand programs helped Sheraton Hotel Chapel Hill achieve a consistent #1 rating in YOY RevPAR Index and grow occupancy by more than 20% YOY. Both weekday and weekend stays enjoyed double-digit growth in occupancy. Known for exceptional hospitality, this hotel ranks in the top performing Guest Satisfaction Hotels in Starwood’s North American Division. The hotel continues to excel, delivering guests with outstanding service from check-in to check-out.

To learn how Richfield can renovate, manage, and renew your full service hotel for profitable operation and best-in-class guest satisfaction, call 303.220.2000 or email info@richfield.com.