Full Service Hotel Case Study

Doubletree Hotel Burlington – Burlington, Vermont

A renewed focus on hotel performance, renovation needs, and sales target diversification leads to increased revenues, improved guest satisfaction scores, and “green” environmental awards in the Green Mountain state.

The Doubletree Hotel in Burlington, Vermont, was challenged with stagnant sales, failed revenue management practices, a tired product, and a risky dependency on just three key corporate clients. When Richfield took over following a change of ownership in 2007, the Richfield team focused on implementing a seamless renovation of the property. The team was concurrently implementing new revenue management strategies and targeted sales plans to expand and diversify the Burlington hotel’s accounts.

Guest satisfaction improvement efforts, launching new green initiatives, and utilizing franchise resources and brand programs, helped this renewed hotel achieve a #1 ranking on TripAdvisor for popularity. The hotel in Burlington is also a consistent top performer within the Doubletree chain for overall guest satisfaction, and frequently ranks in the top 15 for the entire chain. The hotel continues to win awards and accolades for performance, guest satisfaction, and green initiatives.

To learn how Richfield can renovate, manage, and renew your full service hotel for profitable operation and best-in-class guest satisfaction, call 303.220.2000 or email info@richfield.com .